Super Bowl LX between the New England Patriots and Seattle Seahawks boasts star power on the field, in the stands — and in the commercials.

While some fans come for the gridiron action, others tune in to the NFL’s marquee game of the season for the ads. There’s often a hefty price attached to Super Bowl commercials, and this year is no different. According to CNBC, 30-second slots averaged $8 million and some sold for more than $10 million. However, the right ad can be priceless.

Athletes will be scattered throughout the commercials during Super Bowl LX. Peyton Manning returns for Bud Light, a plethora of the NFL’s greatest tight ends team up and Derrick Henry shows off his arm talent.

Here’s a look at the top commercials during Super Bowl LX that feature athletes.

Star-studded cast models glasses of the future

Athletes are no strangers to Oakley sunglasses — Kansas City Chiefs star Patrick Mahomes even has his own collection. Therefore, it’s only right that Oakley tapped multiple athletes to highlight its new “Oakley Meta Performance AI glasses.”

Former Seahawks running back Marshawn Lynch gets it started by skydiving before skater Sky Brown, cyclist Kate Courtney and golfer Akshay Bhatia join in, participating in their respective sports. Internet personality iShowSpeed and filmmaker Spike Lee are also part of the ad, which showcases the various functions of Oakley’s glasses.

A lesson on the links

In the spirit of the Winter Olympics, Michelob Ultra decided to bring out the skis with instructions from actor Kurt Russell. The commercial begins with actor Lewis Pullman losing in a race, meaning he’ll have to buy a round of Michelob Ultra.

Russell notices Pullman’s defeat and decides to train him. Pullman wins the next race, pulling off a backflip on skis, receiving approval from Olympic snowboarding gold medalist Chloe Kim and Stanley Cup winner T.J. Oshie.

Peyton returns for Bud Light

The two-time Super Bowl champion had a prime spot with Bud Light for a 2025 commercial with comedian Shane Gillis and musician Post Malone. Manning, Gillis and Malone are back this year in an ad simply titled: “Keg.”

While at a wedding, Manning holds a glass of Bud Light he describes as “first beer of the wedding.” Malone asks: “Is there enough for everyone?” before Manning points to a keg being rolled into the ceremony. However, the keg falls down a hill, sparking members of the wedding — bride and groom included — rolling down to grab it.

Tight ends unite for an important cause

Medicine company Novartis tapped a group of current and former NFL tight ends to spread awareness about prostate cancer screening. From Jake Olson and Tony Gonzalez to George Kittle and Rob Gronkowski, the men are shown in relaxing states while calming music plays in the background.

Halfway through the commercial, Super Bowl-winning head coach Bruce Arians shares why the tight ends are so relaxed — they’ve learned that a simple blood test can detect prostate cancer, easing challenges of detecting it. Arians asks Gronkowski to show what the coach taught him. And Gronk, as you probably guessed, relaxes his tight end to get the point across.

Henry shows off arm during trolley tour

Trolley tours are a key part of the San Francisco experience. Baltimore Ravens running back Derrick Henry and actress Kathryn Hahn hopped on a trolley themselves, but when it struggled to get up a hill, Hahn hopped out to push it back up.

She handed her Oikos to Henry, then proceeded to get the trolley rolling back up and away from her. However, her Oikos remained with Henry, who delivered it to her with a throw reminiscent of those of his quarterback, Lamar Jackson.

Serena shares fitness journey

Tennis icon Serena Williams is back with a Super Bowl ad that highlights her health changes — including losing 34 pounds — while on Ro’s GLP-1.

Super Bowl LX has come and gone, and the commercials gave us something to watch while the Seattle Seahawks mauled the New England Patriots. There have been some iconic Super Bowl commercials throughout the years, and some even started viral trends, and one new spot joined those ranks today.

The Super Bowl LX commercials got off to a very slow start. The ads in the first quarter ranged anywhere from forgettable to downright bad, but they improved starting in the second quarter. We wound up getting a handful of commercials that rose above the rest, and that started with Lay’s, which did manage to crack our all-time top 25.

Companies really began stepping up their game for the Super Bowl in 1984, and there have been some truly iconic ads from the most recognizable brands in the world. Apple really got things started with its “1984” ad, which ran during Super Bowl XVIII.

Since then, there have been countless commercials that stuck with people well after the game was over. Budweiser’s Clydesdale horses are one example, and the E*Trade babies are another. Those are the types of commercials that keep people seated even when the action on the field stops.

In the wake of Super Bowl 60, here are the top 25 Super Bowl commercials of all-time.

25. FedEx | Caveman | 2006

FedEx may not have been the first company to feature cavemen in a major advertising campaign, but they still nailed this one. From the T-Rex devouring the Pterodactylus to the caveman getting trampled — spoiler alert — this Super Bowl XL ad delivers a few good chuckles in the 45-second runtime.

24. Mountain Dew | Puppy Monkey Baby | 2016

This is one of the greatest ever in the category of “What did I just watch?” The Frankenstein creature is off-putting, but at the same time it’s hard to look away. Besides, the repetitive “Puppy Monkey Baby” is a bit of an ear worm. Sometimes, leaning into the weirdness is the way to go.

23. Lay’s | Last Harvest | 2026

No one was expecting the potato chip company to make such an impact, but it brought some emotion to Super Bowl 60. The father-daughter relationship worked in this one, and it tugged on the heart strings without overdoing the cheesy factor. I think this spot will age well, and it might be on this list for a while.

22. Nike | So Win | 2025

Nike really channeled its “Just Do It” roots with this one, and it works. If you put Led Zeppelin’s “Whole Lotta Love” over any montage of elite athletes silencing their doubters, it’s probably going to be a winner. On top of that, the shots were great, and it was narrated by now Grammy-winning artist Doechii.

21. The Farmer’s Dog | Forever | 2023

It feels a little bit like cheating to use dogs as a way to score points, but we’ll allow it this time. The Farmer’s Dog gave us a tear-jerker during Super Bowl LVII, and it was one of the more memorable ads from that year. A heartwarming tone can be hard to nail, but it works perfectly here.

20. Tide | Talking Stain | 2008

Few things are more bothersome than being out in public with a glaring stain on the front of your shirt, and this Tide commercial captures that perfectly. The “Talking Stain” ad aired during Super Bowl XLII, and it was one of the most popular from that game. It made a pretty good case for keeping a detergent pen on hand at all times.

19. Honda | Yearbooks | 2017

Super Bowl Sunday is a day in which every player on the field gets to live out a lifelong dream, and that is the theme of this Honda ad from Super Bowl LI is about exactly that. A handful of celebrities, in the form of their yearbook photos, talk about chasing their dreams in life. This one provides some nostalgia and humor, making for quite the Super Bowl combo.

18. Hyundai | Smart Park | 2020

Hyundai looked to New England for inspiration in this Super Bowl LIV ad. They pulled together quite a bit of Boston star power in John Krasinski, Chris Evans, Rachel Dratch and Big Papi himself. The “Smaht Pahk” commercial provided some laughs during the commercial break, and it definitely got the message across. There were no questions about the newest feature on the Sonata after this one.

17. PopCorners | “Breaking Bad” | 2023

Aaron Paul and Bryan Cranston reprised their roles as Jesse Pinkman and Walter White for this “Breaking Bad” commercial. The show’s creator and director, Vince Gilligan, also returned to write this Super Bowl LVII ad for PopCorners, which featured a cameo appearance from Raymond Salamanca’s Tuco. At least this time, Walt and Jesse were dealing with a perfectly legal product.

16. Walmart | Famous Cars | 2019

This commercial for Walmart’s pick-up service, which aired during Super Bowl LIII, has a little something for everybody. Lightning McQueen. The Batmobile. The Ecto-1. A “Jurassic Park” Jeep. Those and several more recognizable cars from pop culture provided a fun touch for viewers who scrambled to see how many they could identify before the commercial was over.

15. NFL | NFL 100 | 2017

The NFL has aired some fun Super Bowl commercials recently, but the one celebrating the league’s 100th season is probably the best. Some of the biggest NFL stars, past and present, got together for this Super Bowl LIV ad. It was fun to see players like Joe Montana, Prime Time and Barry Sanders interacting with the best current players while smashing up a ballroom.

14. Budweiser | Instant Replay | 2003

The Clydesdales are something of a Super Bowl tradition, and this is one of the more popular ads in which they’ve starred. The addition of the zebra, as well as the one-liner at the end of the ad, made for a memorable moment during the Super Bowl XXXVII commercial breaks. Another notable feature of this ad is that it was directed by now famous filmmaker Zack Snyder.

13. Parmount+ | Mountain of Entertainment | 2024

Paramount went out on a limb for its Super Bowl LVIII commercial, and it really paid off with the most memorable ad of the game. I’m sure there was some internal discussion about whether letting Sir Patrick Stewart fire Arnold from “Hey Arnold” into the side of a cliff was the best premise, but it worked. Add in an appearance from Creed and Jeff Probst jamming out on a “Survivor” torch and an understandably anxious Peppa Pig, and you’ve got a real winner here.

12. FedEx | “Cast Away” | 2003

When “Cast Away” was released in December 2000, it became a huge hit, and it also served as the inspiration for a FedEx Super Bowl commercial just a couple years later. The Super Bowl XXXVII commercial is a spoof on Tom Hanks’ character in the movie, a FedEX employee who is stranded on an island after a plane crash. This commercial’s ending did take a slightly different tone than that of the Oscar-nominated film.

11. Volkswagen | The Force | 2011

When in doubt, play the “Star Wars” card. That is the approach Volkswagen took in this Super Bowl XLV ad in 2011. “The Imperial March’ provides a familiar tone, and little Darth Vader was the perfect way to show the remote start feature on the new Passat. Volkswagen gets credit for sticking out among the bevy of car commercials fans see during Super Bowl Sunday.

10. Reebok | Terry Tate: Office Linebacker | 2003

Terry Tate made his debut during Super Bowl XXXVII and immediately became a viral sensation. Tate even got a series of ads in which he strictly enforces rules around the office. The actor who plays Tate, Lester Speight, did play linebacker at Morgan State and tried out for several USFL teams before taking on the popular role of Office Linebacker.

9. E*Trade | Talking Babies | 2008

Long before AI could turn celebrities into crooning babies, the E*Trade talking baby made quite the splash in Super Bowl XLII. It was so popular that it inspired a host of spin-off ads featuring even more talking babies. The spit-up at the end of the original was the perfect way to end it. E*Trade has even brought the babies back for other Super Bowl spots in recent years, but nothing will ever beat the first.

8. Pepsi | Cindy Crawford | 1992

They say the best comedy is subversive, and that is the case with this Super Bowl XXVI ad featuring supermodel Cindy Crawford. Throughout the entire commercial, the focus is on Crawford — until the rug gets pulled out from under viewers at the end when the young boys reveal they are actually focusing on the newest Pepsi can. Crawford came back for another role in a Pepsi’s 2018 Super Bowl commercial.

7. Coca-Cola | Mean Joe Greene | 1980

This commercial did debut prior to Super Bowl XIV, but we will choose to ignore that because many modern Super Bowl ads drop before the actual game now. Besides, this commercial really shot to iconic status when it aired during that Super Bowl, which Joe Greene played in and won with the Pittsburgh Steelers, defeating the Los Angeles Rams.

6. Budweiser | Frogs | 1995

Budweiser has made a habit out of creating hit Super Bowl ads over the years, and its Super Bowl XXIX commercial featuring the frogs was another example. Like the “Whassup?” commercial, this one takes a very simple approach, and it worked like a charm. These frogs were so successful and popular that the little amphibians hung around for several years.

5. Wendy’s | Where’s the Beef? | 1984

Super Bowl XVIII was a big game for commercials, and one of the icons that came out of it was “Where’s the Beef?” Prior to the existence of social media, Wendy’s subtweeted its fast food rivals by calling them out for having an absurdly high bun-to-beef ratio on their burgers. This commercial also got a shoutout from Michael Scott in an episode of “The Office” entitled “Dunder Mifflin Infinity.”

4. McDonald’s | Jordan vs. Bird | 1993

Who wouldn’t want to watch Michael Jordan and Larry Bird go up against each other in a game of one-on-one? That makes this Super Bowl XXVII a winner right off the bat. The two NBA legends were battling on the court for a Big Mac, and neither one wanted to relent. This ad really capitalized off the buzz that Jordan and Bird helped create from the 1992 Dream Team.

3. Apple | 1984 | 1984

Normally, to see a Ridley Scott project you have to go to the movie theater. However, he was hired to direct this now famous Apple commercial that aired during Super Bowl XVIII, along with “Where’s the Beef?” The ad really does feel like the type of sci-fi movie Scott would direct, and it even gives some “Alien” and “Blade Runner” vibes. No wonder this one was so well-received.

2. Snickers | Betty White | 2010

The Snickers “You’re Not You When You’re Hungry” campaign has taken several different forms in recent years, with multiple celebrities appearing in the ads. However, this Super Bowl XLIV commercial starring Betty White is probably the funniest and most famous. Seeing the late actress and comedian lay punishing hits and talk trash at a pickup football game was pretty memorable.

1. Budweiser | “Whassup?” | 2000

It’s not very often commercials start trends in real life, but that’s what Budweiser did with its “Whassup?” ad during Super Bowl XXXIV. It was just a case of guys being dudes and calling one another up during the big game. The simple yet effective commercial wriggled its way into pop culture as well, and it was even referenced by Steve Carrell’s Michael Scott in the pilot episode of “The Office.”