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Rowell Ranch Pro Rodeo 2024

Castro Valley, CaliforniaRowell Ranch Pro Rodeo is kicking off on May 17th-19th, 2024. You don’t want to miss out on this historic event that all began in 1921. The Rowell Ranch Pro Rodeo is located at 9725 Dublin Canyon Rd, Castro Valley, California 94552.

Schedule of Events

Rodeo Main Events

  • Friday, May 17th – 7:00 pm
    • Rockin’ Bull Bash (Professional Bull Riding)
  • Saturday, May 18th – 3:00 pm
    • PRCA Pro Rodeo (Rowell Ranch Rodeo Day 1)
  • Sunday, May 19th – 1:30 pm
    • PRCA Pro Rodeo (Rowell Ranch Rodeo Day 2)
  • Friday, Saturday, and Sunday (during the rodeo performances)
    • Ranch Bronc Riding (Team Competition)

More Rodeo Events

  • Wednesday, May 15th – 4:00 pm
    • Cecil Jones Local Team Roping Challenge
  • Wednesday, May 15th – 6:00 pm
    • Steak BBQ & Dance (Food and fun for the entire family
  • Thursday, May 16th – 11:00 am
    • Cowgirl Picnic (Cowgirls only luncheon)
  • Saturday, May 18th – 10:30 am
    • Special partners (For children with challenges)
  • Saturday, May 18th – 1:30 pm
    • Cowboy Experience (Fun learning event prior to rodeo)
  • Saturday, May 18th – After the rodeo
    • Steak BBQ & Dance (Featuring the band Smoke House)

Watch the commemorative road to 100 video in celebration of the 100 rodeo milestone!

Home of Many Cowboys & Champions

There have been a number of cowboys and world champions that have competed at the Rowell Ranch Pro Rodeo over the years. The Rowell Ranch Pro Rodeo is part of the six-pack series which is a prestigious award to win. It’s a high-money winner and a beautiful belt buckle award out of the Reno Rodeo, Ranch Rowell Pro Rodeo, Livermore Rodeo, Oakdale Rodeo, Clovis Rodeo, Red Bluff Round-Up, and Redding Rodeo.

Photo Credit: Rowell Ranch Pro Rodeo


A dream was made into a reality starting with a young boy from England, Harry Rowell also known as, “The Rodeo King of the West”. In 1912 he left the Royal Navy and immigrated to the United States where his vision came to life. Harry boxed professionally, started a successful canned dog food factory, built a ranch, and launched a saddle shop that became the best patronized shop on the West Coast. In other words, Harry was a rancher, businessman, and philanthropist.

Photo Credit: Rowell Ranch Pro Rodeo

In 1921 Harry created a local treasure, the Rowell Ranch Rodeo. The rodeo was originally launched on the athletic fields of the Burbank School in downtown Hayward, California. In 1925 the rodeo moved over to Harry’s Dublin Canyon ranch which is the current site of Rowell Ranch Rodeo Park. 

Photo Credit: Rowell Ranch Pro Rodeo

Biggest Stock Contractor in the West

Harry became well known for being one of the biggest rodeo stock contractor in the West. He supplied rodeos with the best rodeo animals around. Harry and his wife, Maggie Rowell wanted to make sure future generations always have an opportunity to experience the same American rodeo traditions. His ranch had also become a second home for rodeo cowboys, the doors were always open to the bunkhouse and the cookshack. There was always enough work for a cowboy to “earn his keep”. Harry Rowell was born in 1891 and he passed away on August 23, 1969. His legacy lives on today through the Rowell Ranch Pro Rodeo. 

Rowell Ranch Pro Rodeo - Photo Credit: Rowell Ranch Pro Rodeo
Rowell Ranch Pro Rodeo – Photo Credit: Rowell Ranch Pro Rodeo

Howdy, I’m Megan deFabry, I grew up in Reno, Nevada & I now reside in Austin, Texas. I’m very passionate about digital marketing and journalism, especially within the Western industry. I’m driven by faith, and have a love for the outdoors, agriculture, rodeos, country music, and maintaining the Western way of life!

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