Walmart WMT 2.59%increase; green up pointing triangle is testing ads in its new AI shopping agent, Sparky. The effort could lead to the monetization of chat experiences, which are expected to transform the way people shop.
The world’s largest retailer has quietly been exploring new ad formats with some advertisers, according to people familiar with the matter. One ad type dubbed “Sponsored Prompt,” is a new type of ad that has been tested in Sparky, the AI shopping assistant the company added to its mobile app in June, the people said.
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