Domino’s Invests in Rebrand (And Stuffed-Crust Pizza) to Keep Diners Coming

Domino’s Pizza hopes its first rebrand in 13 years will help it sell more pizzas, wings and cheesy bread as Americans pull back on eating out.

The world’s largest pizza chain last month revamped its look to feature brighter and black-and-gold boxes, a new jingle and a thicker font, called “Domino’s Sans.” The changes are rolling out now as other updates at the chain—such as its first stuffed-crust pizza and a partnership with DoorDash—are boosting sales.