How did a partnership with Blake's Lotaburger and a Japanese fashion brand come together?

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NEW MEXICO (KRQE) – What do Blake’s Lotaburger and Japanese fashion brand Beams Plus have in common? More than you might think. Three years ago, Beams Plus executives reached out to Blake’s for the simple reason that they love the way Blake’s Lotaburger’s burgers taste. “They would regularly eat Lotaburger on their buying trip. So they […]



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