Chris Fronzak has added another venture to his entrepreneurial portfolio with the launch of Tour Soundtrack, a platform designed to help artists monetize the music played during concerts, including set changes, pre-show audio, and P.A. moments. The service lets musicians pay to have their tracks added to live tour playlists while simultaneously integrating them into Spotify playlists and digital campaigns.
The process is straightforward: browse active tours, select one whose audience matches your sound, submit your track, and get instant placement. Songs then play nightly at live shows with radio-style drops, while social media posts and companion Spotify promotion amplify reach.
Fronzak emphasizes the hyper-targeted approach: “Your music is played directly to the exact audience you want to connect with – live at concerts where fans already love the genre.”
Tours themselves benefit as well. The platform creates a new revenue stream, turning set-change time into income without altering the live show experience. Each tour also receives a free 15-second spot for merch promos, messages, or creative engagement, while fans gain exposure to new artists curated to their tastes.
For artists looking to submit a tour, the steps are equally simple: fill out the onboarding form, receive a revenue estimate, approve, and then integrate the Tour Soundtrack Player at the FOH to start the nightly playlist. Real-time analytics track plays, Shazams, clicks, and more, giving musicians insight into their audience engagement and ROI.
Fronzak‘s latest venture follows a string of business experiments, from his Jawz chewing gum to God Pods coffee and OnlyFans, reinforcing his reputation as a boundary-pushing figure both on and off the stage. Tour Soundtrack aims to give emerging bands a legitimate, trackable way to reach live audiences while providing tours with an extra revenue channel – all controlled with plug-and-play simplicity.
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