Why People Are Posting Fake Tales About Being Ghosted by Brands

When Anna Fleming complained in a TikTok video that Honda had “ghosted” her after promising to replace her broken-down car, an army of amateur consumer advocates flooded Honda with demands for justice.

“Why didn’t you follow through on giving Anna a car???” one TikToker among thousands commented on a Honda video promoting its Odyssey minivan. “And to think I was about to purchase a Honda,” said another.