Sonos Hires a Madison Avenue Veteran to Revive Its Bruised Brand

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Advertising veteran Colleen DeCourcy is joining Sonos, the audio equipment company still trying to recover from a 2024 botched app update, to repair its brand and lead a new marketing strategy. 

DeCourcy will begin as chief marketing officer in January, Sonos said during its earnings call on Wednesday to discuss its financial results. Revenue declined 4.9%, to $1.44 billion, in the fiscal year through Sept. 27 but rose 12.7% in the latest quarter, according to the company. 

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