Brent Cobb knows firsthand how the “Yellowstone Effect” can change a country artist’s career — and he’s more than happy to explain how it works.
With music featured on both Yellowstone and Landman, Cobb has seen the boost that comes from having a song placed on a hit Taylor Sheridan show.
For artists who don’t always land in the mainstream spotlight, it can be a game-changing moment.
A TV Boost You Can Feel
“They’ve been so good to me over there,” Cobb said of Sheridan’s team. “Andrea Von Foerster, [the music supervisor], she’s awesome.”
His music has been part of the Yellowstone universe since the very beginning. In fact, his version of “Let the Rain Come Down” was used in the pilot preview for Yellowstone, before the series even officially launched.
Cobb’s “I Ain’t Livin’” was featured in Yellowstone Season 5, and “Snakebite” appeared in Landman Season 1.
It’s the kind of exposure that’s hard to replicate — and the kind that often leads to a major spike in streams, chart movement, and new fans.
Read More: The Top 10 Brent Cobb Songs Every New Fan Should Hear
“Almost any series [Sheridan] has his hands on puts country music front and center,” Cobb told Whiskey Riff — and that includes artists like Colter Wall, Charley Crockett, and Whiskey Myers, who are often overlooked in mainstream country circles.
So, How Does It Work?
If you’re wondering whether Sheridan asks artists to write custom songs for scenes — the answer, at least in Cobb’s case, is no.
“[They just reach out] kind of,” Cobb explained. “They don’t really ask for specific, ‘Hey, we have this scene, would you try to write about this?’… The way that it works usually is that it’s something I had already written.”
That organic approach seems to be working. Cobb says he’s always grateful when his music is chosen, and he hopes to stay in the rotation as more shows roll out from Sheridan’s ever-growing TV empire.
For up-and-coming artists, Cobb says the “Yellowstone Effect” is real — and it can be the start of something big.
Country Music Stereotypes That Just Ain’t True
There’s a lot of true country music stereotypes. The one about how every other song is about beer? And the one about country artists proudly flying the flag for America? Yep, we’ll cop to those.
But the genre gets a bad rap on a few different points. Keep reading for a list of country music stereotypes that simply aren’t true.
Gallery Credit: Carena Liptak
