Marketing chief Julia Goldin says Lego is creating buildings sets around passions that cross demographic boundaries, such as gaming and Formula One.
Source link
How Lego Is Getting More Adults to Tinker With Their Toy Bricks
Date:
More like thisRelated
Blaze at St Petersburg oil sites as Kyiv launches more than 1,000 drones at Russia
Ukrainian attacks set an oil export terminal ablaze in...
Nellis Air Force Base: Service member dies after rappelling fall at a UT San Antonio game
SAN ANTONIO, Texas — A military service member has...
Ford Wants to Make Fun Cars Again in Europe—if Drivers Can Wait Until 2028
The automaker is leaning in to its racing heritage...